Yahoo! Travel

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Challenge:
The Yahoo! Travel team manages a very popular website that lets users research travel locations and book flights, hotels and rental cars. But they wanted to take their UI to the next level. When they bought a travel search company called “FareChase”, they suddenly had a hot “meta search” technology that needed an elegant user interface. Yahoo! hired Ramirez Design to lead the interaction design for FareChase and provide a vision for the user experience going forward. |
Solution:
Several design concepts for FareChase were explored, but the final design gave users an innovative, faceted interface for searching flights, hotels and rental cars. Yahoo! FareChase delivered a fast, convenient way to search dozens of travel sites (including airline sites as well as travel aggregators) in one easy step. After several projects with Yahoo! Travel, Yahoo! hired us for other projects including a redesign of their Member Center and a visualization of the entire Yahoo! network that was a collaboration with several other contractors. |