PayPal was on a mission to improve the user experience for their leading person-to-person online payment product. In addition to making it a “pleasure” to send money online, PayPal wanted to experiment with some new ideas for the product.

To add complexity to the project, PayPal was also in the middle of a site-wide redesign project that would coincide with the launch of this new payment design.

We worked closely with the PayPal team (PM, Developers, Internal Design team, Researchers, etc.) to create a project plan and scope that fit within PayPal’s fast-moving development schedule. For our first phase we led several internal brainstorming sessions with the PayPal team to generate as many ideas as possible. Next, Ramirez Design created visualizations of the best ideas and put them in front of actual customers. Finally, we worked with the PayPal Dev team to create a working prototype and tested it with beta customers in the UK.