What if you can manage all of your advertising – Google, Facebook, Yahoo!, and more – all through a single intelligent system? How should we communicate the benefits of a product like this? What’s the best way to interact (or avoid interaction!) with an “Autopilot” for advertising?

Working closely with the CEO and developers, we completely re-imagined the Vurve product from the home page to the sign-up flow, down to the most detailed settings pages. Our focus was on giving the user the “confidence” to let Vurve manage the advertising, yet provide custom overrides whenever necessary.

In addition to the product page designs, we also created a mobile style for the site so that users would be able to have access to Vurve’s progress in a convenient format.