Challenge: After completing several successful projects for LinkedIn, we were hired to re-imagine one of the most critical parts of the user experience: The Connections page. This page displays your list of connections on LinkedIn and is used by tens of millions of people every day. The goal of the redesign was to add a [...]
Challenge: What if you can manage all of your advertising – Google, Facebook, Yahoo!, and more – all through a single intelligent system? How should we communicate the benefits of a product like this? What’s the best way to interact (or avoid interaction!) with an “Autopilot” for advertising? Approach: Working closely with the CEO and [...]
Challenge: PayPal was on a mission to improve the user experience for their leading person-to-person online payment product. In addition to making it a “pleasure” to send money online, PayPal wanted to experiment with some new ideas for the product. To add complexity to the project, PayPal was also in the middle of a site-wide [...]
Opportunity: During a fly fishing trip on the Sacramento Delta in the Summer of ’09, Frank was hooking some huge striped bass and logging the GPS coordinates on his iPhone. “Shucks,” he thought. “Wouldn’t it be cool if there was an app for that?” After he noticed that the fishing guide pulled out an iPhone [...]
Challenge: For years, university libraries have provided discovery systems that were not very convenient for their students. Either the interface was dated, or you had to access several catalog systems for the various collections offered by the library. Why couldn’t library search be as convenient as a typical web search? Serials Solutions wanted to change [...]
Challenge: What would you get if you mixed Hollywood-style film entertainment with web-powered social collaboration? This was the idea brought to us in 2009 by the founders of Take180.com. They had the Hollywood network and the technical team in place to create this product, but they needed a design partner who could deliver a user [...]
Challenge: Stanford’s Graduate School of Business (GSB) wanted to improve their complex system for course planning, approval and management. The new system had to provide an intricate workflow to support hundreds of graduate students, professors, administrators and other critical resources. The Stanford GSB hired us to work with their internal PM and development team and [...]
Idea: One evening, after reading the same kid’s book to his son for the hundredth time, Frank decided to make a picture book. With a degree in illustration, this should be easy right? But what kind of picture book could you make if you leveraged the power of web-based software? You can have a customizable [...]
Challenge: The Yahoo! Travel team manages a very popular website that lets users research travel locations and book flights, hotels and rental cars. But they wanted to take their UI to the next level. When they bought a travel search company called “FareChase”, they suddenly had a hot “meta search” technology that needed an elegant [...]
Challenge: Buying and selling old comics online made us huge fans of eBay. So, when eBay asked us to help redesign their Live Auctions application, we jumped at the opportunity. eBay wanted to create 2 applications to support live auctions. First, they needed a simple consumer-facing, bidding interface that would allow people to bid on [...]