Challenge: What if you can manage all of your advertising – Google, Facebook, Yahoo!, and more – all through a single intelligent system? How should we communicate the benefits of a product like this? What’s the best way to interact (or avoid interaction!) with an “Autopilot” for advertising? Approach: Working closely with the CEO and [...]
Opportunity: During a fly fishing trip on the Sacramento Delta in the Summer of ’09, Frank was hooking some huge striped bass and logging the GPS coordinates on his iPhone. “Shucks,” he thought. “Wouldn’t it be cool if there was an app for that?” After he noticed that the fishing guide pulled out an iPhone [...]
Challenge: For years, university libraries have provided discovery systems that were not very convenient for their students. Either the interface was dated, or you had to access several catalog systems for the various collections offered by the library. Why couldn’t library search be as convenient as a typical web search? Serials Solutions wanted to change [...]
Idea: One evening, after reading the same kid’s book to his son for the hundredth time, Frank decided to make a picture book. With a degree in illustration, this should be easy right? But what kind of picture book could you make if you leveraged the power of web-based software? You can have a customizable [...]