Design for web and mobile applications
We set specific and lofty design goals for all of our projects. Beyond looking “good”, we strive to create a positive response from our end-users: “That was fun!”, “It’s so easy”, “How did I get by without this?” You know that you’ve succeeded when random users send you emails professing that your app is “…the only reason I use my iPhone.”
At Ramirez Design, our specialties are interaction design and visual design.
During the interaction design phase we are concerned with how users respond to and flow through the application. We typically explore these ideas with wireframe-level layouts and low fidelity prototypes. In some cases, we may create fully functional prototypes that are nearly identical to an alpha release product.
During the visual design phase we are concerned with the company’s message and visual communication. We typically use or extend the client’s existing brand identity for the application and sometimes we create a whole new brand identity for the company.
“Good design is a lot like clear thinking made visual.”
- Edward Tufte