Frank Ramirez

San Jose, CA
(408) 390-7300
frank@ramirezdesign.com
LinkedIn http://www.linkedin.com/in/frankramirez

 
     
  Experience Skills
     
  Ramirez Design, LLC

Leadership
Goal Setting
Prioritization
Visualization

User Experience
Requirements Definition
User Research
Contextual Inquiry
Prototype Development
Information Architecture
Interaction Design
UI Design

Technical
Photoshop
Illustrator
HTML
CSS
JavaScript (limited)
PHP (limited)
Data Modeling (limited)
iOS (limited)

 

2/04- Present Principal
 

Manage teams of visual UI designers, interaction designers and developers in the US and abroad. Lead all aspects of digital product design for consumer web products, enterprise and mobile apps.

Partial client list:
eBay: Live Auctions re-design, Strategy for Trust & Safety
LinkedIn: Led design team for the Connections page, Add Connections, Events, and more
Stanford University: Design for new Course Planning System for GSB
Good Fish: Co-founder for this website/iPhone app for fishermen, Managed several development teams in India.
GoodRec: (Purchased by Groupon) Design for Alpha release of website
PayPal: Re-design of the Send Money flow
Take180.com: Collaborative entertainment site, design for Alpha
Walmart.com: Design strategy for Walmart.com Global Architecture
Yahoo!: Several projects including Y! Travel, FareChase, Member Center and more
 
Walmart.com
1/01 - 2/04
 Sr. Information Architect
7/00 - 1/01
 Art Director/Creative Lead

Led requirements definition and information architecture for multiple in-store, online and cross-channel initiatives. Participated in a wide variety of project activities including: discovery research, concept generation, usability testing, cross-functional collaboration, IA documentation and communication.

Partial project list:
Pharmacy Blueprint: "Vision" project for online pharmacy 2+ yrs out
Photocenter Kiosk: Touch-screen application
Music and Movies Kiosk: Touch-screen application, allows customers to shop for, listen to and purchase CDs and movies. Also allows associates to check in-store inventory

Industry recognition:
"...We have never seen a better example of kiosk software that has been so well-designed ...The user interface is excellent and removes almost all guesswork."
-Kiosk Industry Sector Report, 2003

Wireless Kiosk: Touch-screen application for purchasing wireless phones
Walmart.com Holiday 2000 Launch, handled IA and Creative Lead responsibilities for the checkout process and online photocenter
   
HomeWarehouse.com (Purchased by Walmart.com)
1/00 - 7-00
 Art Director/Creative Lead
9/99 - 1/00
 Designer
Led IA and visual redesign that resulted in an overnight jump in conversion (over 2x) and revenue. Named by ZDNet as top 10 ecommerce site 2/00 for integration of content & commerce
   
Keypoint Software
6/97 - 1/99
 Manager, Web Graphic & Interface Design
12/96 - 6/97
 Web Graphic & Interface Designer
Founding member and manager of Key Point's 3-person design team. Led information architecture, design and HTML for over 40 Internet, Intranet and extranet projects. Clients include: Hewlett Packard, Adaptec, Shoreline Teleworks, KLA Tencor, Altera
 
Education
 

San Jose State University
1996

B.S. Graphic Design, emphasis in Illustration
  Studied conceptual and digital illustration, information design, typography, art history, painting and printing
 
    Teaching
     
    UCSC Silicon Valley Extension
2009 - 2011   Sr. Instructor
    Co-authored and taught a coarse called "User Centered Design Fundamentals" and authored a coarse titled "UE Design for Web Applications" (to be taught in Fall '11)
     
    Membership & Affiliations
     
    Interaction Design Association (IxDA)
2005   One of the 13 founding board members